“We are surrounded by women and girls that inspire us every single day. Creating this simple, but powerful and colorful change to our iconic milk chocolate bar serves as a reminder of how important they are in our lives,” said Veronica Villasenor, Vice President of the Hershey Company in a press statement. “So grab a Hershey’s bar, share one and celebrate all women and girls through a simple, and sweet, gesture.”

As part of the campaign the company is partnering with Girls on the Run, a nonprofit organization w focused on empowering  girls to realize their  potential. As part of the partnership, Hershey’s is donating $150,000 to Girls on the Run.

“For over 25 years, Girls on the Run has inspired girls and women to be confident and resilient while finding strength in connection with one another,” said Elizabeth Kunz, CEO of Girls on the Run. “We are proud to partner with Hershey’s Celebrate SHE campaign to shine a light on all the amazing SHEs in our lives!”

Hershey was Named #1 on the World’s Top Female-Friendly Companies list by Forbes in 2021 and is one of only a handful of Fortune 500 companies led by women.

The Hershey Company is headquartered in Hershey, Pa. and has approximately 17,000 employees globally. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues and is over a hundred years old.