Flexible, adaptive branding is a necessity for businesses looking to thrive in today’s marketplace. While you don’t necessarily need to invest a lot up front in your branding, keep in mind that it is the first thing your target audience will see, so it is a very important part of any start up. If you are planning to build out a complex branding strategy, a digital strategy agency will be able to help you through every step.
There are lots of trends swirling around at the moment when it comes to branding, so we’ve compiled a quick list of the most important ones. By following these and adapting to your own vision, you will be on your way to getting ahead of your competitors and reaching your marketing goals for 2021.
Use Immersive Tech
The use of immersive technology is part of what makes websites stand out online. If you have a plain platform with very few components that are interactive, your customers will quickly get bored and will leave. While they might buy what they came for, you also want them to get excited about your website and spend some time there, as if they were in a store.
If your customers have a positive experience with your site, they will be more likely to return in the future. Examples of how to do this include adding 360 degree videos, interactive quizzes, augmented reality experiences, and chatbots. A chatbot is a great way to provide customers with answers to their questions right away. No one has time to wait two days for your email response!
Tell a Story
People not only need to like a product to buy it, they want to resonate with it on a deeper level. To get them to experience that feeling, you need to craft a narrative around your brand. Get personal by telling them what inspired you to start your company. If you don’t have an exciting origin story, then share anecdotes from other people who have had amazing experiences with the product. You can also create content around how the ideal customer would use your product. People love to see other people, so add that human touch to your branding.
Embrace Geometric Shapes
Branding has become more minimalist in the past few years, leading to a rise in geometric shapes both in logos and to explain concepts. Instead of complicated graphics, simplify your branding to a level everyone can understand and appreciate. You can still get creative with your branding through the use of Pantone colors, which will bring warmth to the geometric shapes you’re using.
Show You Care
The social responsibility of a company is incredibly important to customers. More than ever before, people are becoming more concerned with how their consumption of products is affecting the environment and other people. Every dollar spent is supporting someone else’s business. Is yours one people will want to support? As a company, you have a voice that people are listening to, so make conscious branding choices that will help, rather than hurt the planet. Consider partnering with a nonprofit or hosting an event to raise money and awareness for a cause you support.
Get Some Fresh Air
Perhaps because we have all been cooped up in the past year of lockdowns, imagery and content revolving around nature has been trending this year. From earth tones to blog articles themed around the idea of getting outside or of outdoor design, give your branding a breath of fresh air this year. The abundance of nature content may also be because more brands are striving towards sustainability. If your company is producing eco-friendly products or services, be sure to emphasize this fact.