The concept of scent branding and marketing has been in use for hundreds of years. Spice traders have used it for a long period of time to increase and influence customer interactions.
Apart from the traditional sectors like hospitality and luxury retail, the gaming and entertainment industry has also been using it to enhance its customer experience and create positive memory associations to drive repeat visits.
Many leading brands recognize the power of scent marketing to create brand identity and recognition. Brands like BMW, Starbucks, Porsche, Burger King, Ritz Carlton, and many others have adopted scent marketing as an integral part of their brand recognition.
That said, you can also use scent marketing to create positive brand associations.
But the question is, how do you find that signature air scent?
Understand your Brand DNA
Selecting an air scent boils down to the core of your brand identity and company message. To choose a fragrance, you must define your brand personality, values, promises, and tone.
Most importantly, it is essential to establish emotions that you want to associate with your brand experience.
However, this is not something you are expected to translate into a particular fragrance without the expertise of a fragrance specialist. Scent Marketing specialists are trained in the technical and artistic aspects of fragrance creation and work with you and your team to create a signature scent that represents your brand identity and enhances brand recognition.
Compliment your Brand Well
When choosing a scent for your brand, pick the one that compliments your brand well. You do not want visitors to feel overwhelmed by a smell inconsistent with your brand.
For instance, your spa or salon will have more clients if the scent relaxes them. Some popular choices are Green tea, Lavender, Citrus, Jasmine, and Sandalwood.
A well-chosen fragrance can enhance the atmosphere of your business by creating the right ambiance, prompting your customers to feel the way you want them to feel.
Moreover, you can use private label reed diffusers room spray using scents like Neroli & Orange Blossom, and Sandalwood at strategic points in your business settings, as they release the scent slowly and subtly, invigorating senses.
Unique Personality for Your Brand
You want to avoid replicating the signature smell of another brand or your competitor, as it will remind your customers of them.
While it is great to have a thoughtful recall, you want them to avoid going across the mall for a cinnamon bun when you want them to shop for beauty products.
Feel free to add your personality to the scent you are associating with your brand. Research what works best together, and if you wish to mix two or more aromas, have your friends, employees, and family help you decide.
Also, take expert advice from a fragrance manufacturer to help you find the right air scent.
Certain aromas induce emotions and help you retain customers.
We will talk about them below.
Vanilla and Lavender
This is sweet, light, and perfect for every season – whether you’re experiencing the benefits of an Aromatherapy blend or lighting a candle for the overall ambiance. Lavender Vanilla Oils are a soothing blend that calms the senses, relaxes the body, and restores the mind. These oils have been used for many years in skincare and aromatherapy for pain relief and skin disorders.
Citrus, Rosemary, Mint Leaf, and Eucalyptus
These oils produce a powerful aromatic herbal blend that is stimulating, refreshing, and supportive of organs like the lungs. This therapeutic blend helps to open the sinuses, relieve congestion, and help to deepen the breath.
Research suggests lemongrass has many health benefits, often due to its antifungal, antioxidant, and antibacterial properties. When added as a business scent, it can help alleviate workplace stress and has been observed to increase productivity.
Avoid Overpowering Scents
It is essential that your scent marketing is subtle and not overpowering. Use only a few sprays or drops in a diffuser near the center of your space and in closets or drawers, keeping the fragrance mildly present.
Also, be sensitive to those with perfume and scent allergies by posting signs.
These are a few tips for fighting the right fragrance air scent for your brand. Combining suitable fragrances with your other marketing strategies helps your business create a powerful sensory experience and enhances strong brand association.
If you want to explore the perfect fragrance for your brand, check out the scent samples at EcoScent and enjoy exclusive offers by subscribing to our newsletter.
For more information – Why Bespoke Candles Are The Perfect Gift For Any Occasion?