Just a year ago, the Nusuk platform counted about 12 million users. Today, that figure has surged past 40 million, with pilgrims from more than 190 countries turning to the Saudi-born app to plan and experience their journeys to Islam’s holiest sites.
Those aren’t just digital metrics—they represent millions of people using technology to make one of life’s most profound experiences smoother and more meaningful.
What’s particularly striking is that more than 90 percent of Nusuk’s users come from outside Saudi Arabia, underscoring the platform’s growing global reach and its success in achieving what it was designed to do: make Hajj and Umrah more accessible to Muslims everywhere.
Originally launched as a simple travel and booking tool, Nusuk has evolved into a comprehensive digital ecosystem. Users can now arrange nearly every aspect of their pilgrimage—from booking Umrah permits and visiting Al-Rawdah Al-Sharifah to securing Haramain train tickets, flights, and hotels—without leaving the app. Beyond logistics, it also serves as a spiritual companion, offering access to the Qur’an, prayer times, athkar, and Qibla direction, keeping the rhythm of worship intact whether in Makkah or at home.
The platform’s rapid expansion reflects years of coordinated effort by Saudi Arabia’s Elm Company—the tech force behind Nusuk—and a network of government and private-sector partners pushing to modernize the pilgrimage experience.
But the story isn’t over. Developers are now working on a next-generation version of Nusuk, redesigned from the ground up to be faster, more intuitive, and more user-friendly.
Crossing 40 million users may be a milestone, but for Nusuk, it’s just the beginning. The platform’s broader ambition is to become the go-to digital hub for Muslims worldwide—not only for pilgrimage but as a year-round portal for faith and connection.
