What is on-page SEO?
On-page SEO is also known as an on-site SEO. It involves optimizing the content and structure of webpages to improve their visibility on search engines and enhance both the user and search engine (robot) experience. On-page SEO can improve Google’s page rankings and attract more organic traffic. On-page SEO tasks include matching content to user needs, optimizing title tags, organizing internal links, improving URLs, writing clear meta descriptions, using headers well, and optimizing images.
Why Is On-Page SEO Important?
The main objective of on-site SEO is to make the process easier for both search engines and users, helping them quickly understand a webpage’s main topic and content. Search engines evaluate a page’s content using keywords and various on-page SEO elements to determine its alignment with the user’s search intent. If the content is relevant and useful, Google will display it to the user.
Techniques and Implementation
1. Keyword research
Keyword research involves identifying and analyzing the words and phrases people typically type into search engines when looking for information online. Keyword research is useful because when you publish a page on a topic that no one is searching for in search engines, that article will not get any traffic from search engines.
2. Keywords Placement
Using keywords in the page title, URL, main header (H1), subheaders (some of your H2s, H3s, etc.), and introductory paragraphs will help Google understand what the page is about. and Let users easily determine if the content meets their search requirements.
3. Use The Heading tag
Header tags can easily organize the information on your page into clear sections and subsections. Headings help Google understand the structure of your page and determine if it matches what users are looking for. Use one H1 for the main title or headline of your page. Use H2 tags for your page’s main points. Use the H3 and beyond tags to organize sections that help explain the main point.
4. Title tag
Title tags are HTML elements that show the title of a web page, which appears in search engine results, social media posts, and browser tabs. Here are some tips for writing an attention-grabbing title: keeping it short, matching the search intent, using relevant keywords, using the year for topics that demand freshness, using adjectives, perks, and confidence boosters.
5. Meta description
Like title tags, meta descriptions are HTML elements on a site that provide a brief summary of the page’s content. Google might not always use the meta description you provide. Instead, it may choose its description for the search results page (SERP). Here are some tips for writing an attention-grabbing meta-description: Consider mobile devices, Include your target keyword, Keep it short, Expand on the title tag, Use an active voice, and Add a call to action.
6. URL Optimization
A URL(Uniform Resource Locator) is the address used to find a specific page or content on the internet.URLs often appear as breadcrumbs in search results, helping users quickly understand whether a link is relevant to their needs. Here are a few writing tips for URLs: Avoid including dates, Use dashes instead of spaces, Keep it short, Make URLs simple and readable, and Don’t add function words.
7. Optimize image
Images on your pages can appear in Google Image Search, helping drive more traffic to your site. To optimize your images, compress them, use descriptive filenames, and include descriptive alt text. Here are some tips for writing alt text: keep it brief, include a target keyword, and avoid using phrases like ‘picture of’ or ‘image of.
8. Add Internal links
Internal linking is the practice of adding links to different pages within the same website. Internal links help search engines understand how your website is structured and how different pages are interconnected. Google crawlers use internal links to find and navigate to new pages. Internal links help to keep the users on your website for a long time. It helps Google recognize that the page being linked to is important. When linking internally, focus on using relevant anchor text and Link to your most important pages.
