As another South By Southwest festival kicks off, political events have become more commonplace among the film, technology, and music events.

CBS News Political Correspondent Ed O’Keefe says these events are opportunities for candidates and other political hopefuls.

“If there’s anything a presidential candidate needs, it’s to get in front of a crowd, whether it’s an early primary state, or a potential swing state like Texas, so I think they see this as a real opportunity to come, road test some messages,” O’Keefe said.

Democratic National Committee Chair Tom Perez echoes this. He was among the figures at the DNC’s fundraiser and meet-and-greet Friday evening.

“It’s become an iconic national event, and I wanted…