Shares of Minneapolis-based consumer foods manufacturer and marketer General Mills Inc. (GIS) are down about 3% in trading Friday afternoon in light of new updates to the firm’s financial targets for fiscal 2017, ending in May.

The company behind Häagen-Dazs, Annie’s Homegrown and other popular food brands reduced its already weak sales and earnings forecast for the current year, attributed to lower-than-expected sales of U.S. yogurt and soup. Management forecasts organic net sales, excluding acquisitions, to decline approximately 4% in 2017, “due primarily to a widening gap between the co.’s level of promotional activity and that of competitors in the U.S. yogurt and soup categories.” (See also: General Mills Goes Big on Yogurt .)

Weakened Consumer Demand