), once a dominant force in the cellphone market, is set to release its first flagship android smartphone in a bid to win back customers from current industry heavyweights Apple (AAPL) and Samsung Electronics (SSNLF).

The Nokia 8 marks the Finnish telecoms brand’s first move into the high-end smartphone market since it signed a branding deal with HMD Global, a private equity firm led by former employees of Nokia, in December 2016. HMD, which had previously focused its efforts on reviving the brand by launching cheaper smartphones, including a redesign of Nokia’s popular 3310 model, hopes the Nokia 8 will propel the iconic maker of cellphones back into the mainstream.

Nokia’s new Android smartphone will retail at a global average price of 599 euros ($703) and be released in September, HMD said in a statement, placing it in direct competition with Samsung’s Galaxy Note 8 and Apple’s…